Video Marketing- Trends, tips and examples

To start of Video Marketing is the use of short videos by marketers online on sites such as YouTube, Facebook, Twitter etc. To promote a product or service.

Another benefit about Video Marketing is that search engines like Google are eager to include videos in their search results, therefore videos are seen very quickly

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Trends

Here are some current trends from VidYard

86% of brands will increase their video ad spend in the next year alone.

By 2017, online video will make up nearly 70% of consumer internet traffic

Onlinevideo.net tell us about the 360 degree video on Facebook which allows the viewer to pan and rotate while viewing the video on the newsfeed

Below is a sample video of the 360 degree video feel free to try it out

Tips

1. Share your video on YouTube
YouTube is second largest search engine in the world. More than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every 30 days. Uploading your video to YouTube will instantly get your online video content seen by the masses (Source)
2. The more interaction the better!

The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure.

Typically, if one of my videos receives over 20 combined comments and “Likes” and also generates over 100 views, the more likely I am to see the video spike in the YouTube and organic search results (Source)

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3.Collect Some Feedback

Many marketers release videos with a lot of uncertainty. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. (Source)

4.Combine Video Data with video automation

The best way to deliver compelling digital experiences is to understand what your audience wants and then personalize the content they receive at exactly the right time.

In the next six weeks, evaluate if you’re ready to consolidate all of your video viewership data within your marketing automation platform. When you integrate the two platforms, you can see patterns in individual leads’ viewing history and send automated, targeted emails to leads based on how much content they actually watch (Source)

So here is where I’m going to leave you with some of the best Videos in terms of marketing

Intels look inside

By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t imagine

Googles Homeward Bound

What I like most about this the most is the love story method, this makes you feel emotion for Google and makes you feel like there not out there for the money and I feel is a very powerful Video

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What you need to know about Google Analytics

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Source: Google Analytics

“Google Analytics is a free web analytic service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service” – TechTarget

Google Analytics offers key information on how a business is doing on the internet, Here are 5 crucial points on how to use Google Analytics.

1.Examine your top conversation paths

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Wordstream.com describes that visitors don’t always behave the way you want them to, Basically wouldn’t it be amazing if someone saw your advertisement, clicked on your page and made a purchase all in one go? Unfortunately that rarely happens. By analysing the top conversation paths on Google, you can get a better understanding on how your visitors are thinking.

2.Determine where your top visitors are located 

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According to Kissmetrics, Google Analytics provides worldwide stats such as time on sites and bounce rates from particular countries, You can also drill down to particular countries and see these stats as well as your goal conversion rates in particular regions.

3. Setup Goals

Moz.com says that your goals act like the foundation of your website analysis. Later, these goals will help you track conversion rates and get insights about what are the main traffic sources that send you visitors which convert, what are the keywords who send you customers, which page your visitor use most to signup for your newsletter, where are your customers from and examples can continue

4. Re-Marketing

I think this is one of Googles strongest features, it allows you to check what the customer has been looking at before they abandoned ship! this is a common problem for websites and by reminding the visitor what they were looking at, it increases the likely to purchase!

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Source: http://www.webindiainc.com/ppc/remarketing-with-google-analytics/

5. Enable site speed

Although this could be seen as a small aspect, it is also a very important one. Nobody will stay on a website that takes too long to even load up. Moz.com states that Google analytics has a feature that measures site speed, it also allows you to speed up the load times of your pages

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Source: Google