Video Marketing- Trends, tips and examples

To start of Video Marketing is the use of short videos by marketers online on sites such as YouTube, Facebook, Twitter etc. To promote a product or service.

Another benefit about Video Marketing is that search engines like Google are eager to include videos in their search results, therefore videos are seen very quickly

online-marketing.png Source


Here are some current trends from VidYard

86% of brands will increase their video ad spend in the next year alone.

By 2017, online video will make up nearly 70% of consumer internet traffic tell us about the 360 degree video on Facebook which allows the viewer to pan and rotate while viewing the video on the newsfeed

Below is a sample video of the 360 degree video feel free to try it out


1. Share your video on YouTube
YouTube is second largest search engine in the world. More than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every 30 days. Uploading your video to YouTube will instantly get your online video content seen by the masses (Source)
2. The more interaction the better!

The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure.

Typically, if one of my videos receives over 20 combined comments and “Likes” and also generates over 100 views, the more likely I am to see the video spike in the YouTube and organic search results (Source)


3.Collect Some Feedback

Many marketers release videos with a lot of uncertainty. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. (Source)

4.Combine Video Data with video automation

The best way to deliver compelling digital experiences is to understand what your audience wants and then personalize the content they receive at exactly the right time.

In the next six weeks, evaluate if you’re ready to consolidate all of your video viewership data within your marketing automation platform. When you integrate the two platforms, you can see patterns in individual leads’ viewing history and send automated, targeted emails to leads based on how much content they actually watch (Source)

So here is where I’m going to leave you with some of the best Videos in terms of marketing

Intels look inside

By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t imagine

Googles Homeward Bound

What I like most about this the most is the love story method, this makes you feel emotion for Google and makes you feel like there not out there for the money and I feel is a very powerful Video


Social Listening: Getting to know customers or cyber stalking ?

To start off social listening is the process of identifying and assessing what is being said about a product, individual, company etc. this is vital for marketers to keep up to date and learn about complaints to get them resolved as quick as possible


Conversations on the internet create a lot of data, so it is important to use the right tools to gather the data you are listening for. Tech Target gives key knowledge of the tools that can get you started such as free Google alerts, Social Mention or customer relationship management applications.

Social Listening Tools

Lets start off with a free listening tool for those who like to be cheap and cheerful


The Huffington Post  describes Google Alerts  as a good automated, entry level way to get feedback about any kind of search term emailed to you, however doesn’t cover social media or most blog sites, this is mostly because it is a very basic way to discover when a website is posting about you.


Another free tool, however Social Mention collects data multiple platforms and results will be seen on media such as Facebook, Twitter, YouTube etc. Analytics then help you acknowledge if it is positive or negative, how many sources are active etc.

Here is just a quick video with more information on social listening and just more top tools used for listening


So enough about all the tools, benefits and how great social listening is, its time to look at the other side and ask the question is Social Listening actually cyber stalking ?


louisiana-computer-crimes-cyberstalking-001.png Source

First of all lets start off with the definition of cyberstalking  “Cyberstalking is a criminal practice where an individual uses the Internet to systematically harass or threaten someone” so in my opinion I think that this is a very strong term to relate to social listening which causes no harm this is here to benefit the company and the customer not to threaten or hurt anyone!

Hope this helps out and id like to encourage you to use the social listening tools explained above and get to know your customers that bit more !!



What you need to know about Google Analytics


Source: Google Analytics

“Google Analytics is a free web analytic service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service” – TechTarget

Google Analytics offers key information on how a business is doing on the internet, Here are 5 crucial points on how to use Google Analytics.

1.Examine your top conversation paths

raw.gif Source: describes that visitors don’t always behave the way you want them to, Basically wouldn’t it be amazing if someone saw your advertisement, clicked on your page and made a purchase all in one go? Unfortunately that rarely happens. By analysing the top conversation paths on Google, you can get a better understanding on how your visitors are thinking.

2.Determine where your top visitors are located 

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According to Kissmetrics, Google Analytics provides worldwide stats such as time on sites and bounce rates from particular countries, You can also drill down to particular countries and see these stats as well as your goal conversion rates in particular regions.

3. Setup Goals says that your goals act like the foundation of your website analysis. Later, these goals will help you track conversion rates and get insights about what are the main traffic sources that send you visitors which convert, what are the keywords who send you customers, which page your visitor use most to signup for your newsletter, where are your customers from and examples can continue

4. Re-Marketing

I think this is one of Googles strongest features, it allows you to check what the customer has been looking at before they abandoned ship! this is a common problem for websites and by reminding the visitor what they were looking at, it increases the likely to purchase!



5. Enable site speed

Although this could be seen as a small aspect, it is also a very important one. Nobody will stay on a website that takes too long to even load up. states that Google analytics has a feature that measures site speed, it also allows you to speed up the load times of your pages


Source: Google


5 Top tips for writing a blog

Sleepy beagle dog in funny glasses near laptop


Starting a blog is a brilliant way of creating a website about about any topic you want for example your favorite pet, a hobby of interest, what you are going through in life or even to make money online, the list goes on!

However to be a successful blogger you cant just be typing about everything and anything, you must keep your posts interesting and different.

Here are some top tips on writing a successful and interesting blog

Define Your Goals

images express that it is essential that before you start a blog you must know what you want to accomplish, are you an expert in a field? are you trying to promote your business? or are you simply just blogging for fun. Think ahead to what you would like to gain from your blog and simply design and write to achieve these goals.

Know Your Audience


The content of your blog should reflect the expectations of your audience. For example if you intend to target teenagers, the design and content would be different to a blog targeting corporate professionals. Your audience will inherent expectations from your blog so be sure to not disappoint!

Encourage Interaction


The Guardian encourages bloggers to get people talking on your blog. Ask them to add their comments on various articles, like I’ve done with this post. Encourage interaction wherever possible. Ask for feedback, respond to people’s contributions, build a community and be nice. People love to interact, so make sure you’re friendly and welcoming.

Write For Yourself First

Don’t forget that this your own blog content, Buffer App reminds us to write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.


Consider Your Writing Style

Wiki How tells us that blog writing is more conversational than academic, mostly content is filled with opinions and should meet eye to eye with the readers rather than superior to them, expect to be humble and humorous in order to be a good blogger


So your ready to get started on your blogging, hopefully these tips will kick start you off to a successful website, now the rest is up to you best of luck!!



Blogging Begins

This blog forms part of the assessment for a module in Digital Marketing Management on the 3rd Year Marketing degree in CIT.


Blogging is a great way of connecting with an audience. According to Copy-blogger writing conversationally is a key part of bonding with your blog audience

Increasing the number of readers on your blog. Social Trigger explains that most people are looking for readers in the wrong places