Video Marketing- Trends, tips and examples

To start of Video Marketing is the use of short videos by marketers online on sites such as YouTube, Facebook, Twitter etc. To promote a product or service.

Another benefit about Video Marketing is that search engines like Google are eager to include videos in their search results, therefore videos are seen very quickly

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Trends

Here are some current trends from VidYard

86% of brands will increase their video ad spend in the next year alone.

By 2017, online video will make up nearly 70% of consumer internet traffic

Onlinevideo.net tell us about the 360 degree video on Facebook which allows the viewer to pan and rotate while viewing the video on the newsfeed

Below is a sample video of the 360 degree video feel free to try it out

Tips

1. Share your video on YouTube
YouTube is second largest search engine in the world. More than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every 30 days. Uploading your video to YouTube will instantly get your online video content seen by the masses (Source)
2. The more interaction the better!

The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure.

Typically, if one of my videos receives over 20 combined comments and “Likes” and also generates over 100 views, the more likely I am to see the video spike in the YouTube and organic search results (Source)

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3.Collect Some Feedback

Many marketers release videos with a lot of uncertainty. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. (Source)

4.Combine Video Data with video automation

The best way to deliver compelling digital experiences is to understand what your audience wants and then personalize the content they receive at exactly the right time.

In the next six weeks, evaluate if you’re ready to consolidate all of your video viewership data within your marketing automation platform. When you integrate the two platforms, you can see patterns in individual leads’ viewing history and send automated, targeted emails to leads based on how much content they actually watch (Source)

So here is where I’m going to leave you with some of the best Videos in terms of marketing

Intels look inside

By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t imagine

Googles Homeward Bound

What I like most about this the most is the love story method, this makes you feel emotion for Google and makes you feel like there not out there for the money and I feel is a very powerful Video

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Social Listening: Getting to know customers or cyber stalking ?

To start off social listening is the process of identifying and assessing what is being said about a product, individual, company etc. this is vital for marketers to keep up to date and learn about complaints to get them resolved as quick as possible

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Conversations on the internet create a lot of data, so it is important to use the right tools to gather the data you are listening for. Tech Target gives key knowledge of the tools that can get you started such as free Google alerts, Social Mention or customer relationship management applications.

Social Listening Tools

Lets start off with a free listening tool for those who like to be cheap and cheerful

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The Huffington Post  describes Google Alerts  as a good automated, entry level way to get feedback about any kind of search term emailed to you, however doesn’t cover social media or most blog sites, this is mostly because it is a very basic way to discover when a website is posting about you.

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Another free tool, however Social Mention collects data multiple platforms and results will be seen on media such as Facebook, Twitter, YouTube etc. Analytics then help you acknowledge if it is positive or negative, how many sources are active etc.

Here is just a quick video with more information on social listening and just more top tools used for listening

YouTube

So enough about all the tools, benefits and how great social listening is, its time to look at the other side and ask the question is Social Listening actually cyber stalking ?

 

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First of all lets start off with the definition of cyberstalking  “Cyberstalking is a criminal practice where an individual uses the Internet to systematically harass or threaten someone” so in my opinion I think that this is a very strong term to relate to social listening which causes no harm this is here to benefit the company and the customer not to threaten or hurt anyone!

Hope this helps out and id like to encourage you to use the social listening tools explained above and get to know your customers that bit more !!