Source: Google Analytics
“Google Analytics is a free web analytic service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service” – TechTarget
Google Analytics offers key information on how a business is doing on the internet, Here are 5 crucial points on how to use Google Analytics.
1.Examine your top conversation paths
2.Determine where your top visitors are located
According to Kissmetrics, Google Analytics provides worldwide stats such as time on sites and bounce rates from particular countries, You can also drill down to particular countries and see these stats as well as your goal conversion rates in particular regions.
3. Setup Goals
Moz.com says that your goals act like the foundation of your website analysis. Later, these goals will help you track conversion rates and get insights about what are the main traffic sources that send you visitors which convert, what are the keywords who send you customers, which page your visitor use most to signup for your newsletter, where are your customers from and examples can continue
I think this is one of Googles strongest features, it allows you to check what the customer has been looking at before they abandoned ship! this is a common problem for websites and by reminding the visitor what they were looking at, it increases the likely to purchase!
5. Enable site speed
Although this could be seen as a small aspect, it is also a very important one. Nobody will stay on a website that takes too long to even load up. Moz.com states that Google analytics has a feature that measures site speed, it also allows you to speed up the load times of your pages